Prince Mohammed Bin Salman Nonprofit City announces new central zone, Al Mishraq

 

  • Al Mishraq will be a thriving hub for residents, visitors, and workers.
  • The central zone has been designed to facilitate social interaction, encourage innovation and creativity, and foster young Saudi talent.
  • The first phase of Al Mishraq will develop 105,000 square meters of retail, residential, incubator, and office space.

 

Riyadh, Saudi Arabia; July 25, 2022: Prince Mohammed Bin Salman Nonprofit City has announced the commencement of construction of Al Mishraq, the City’s central zone where businesses and residents will flourish.

 

Al Mishraq will be the City’s second largest zone, spanning 680,000 square meters. It will become a diverse, vibrant hub connecting the City with social activities and dynamic workplaces. Residential areas, public amenities, and flexible workplaces will be seamlessly integrated to create a vibrant work-live-play environment operating around the clock.

 

David Henry, CEO of Prince Mohammed Bin Salman Nonprofit City, said: “Al Mishraq lies at the heart of the City. It will be a laboratory for innovation and creativity, inspiring residents, visitors and businesses. The development of Al Mishraq will align with the wider goals of the City, embodying sustainability and smart technology, while nurturing future young Saudi leaders.”

 

Designed by renowned architecture practice CallisonRTKL, the development embodies contemporary Salmani architecture and is modelled as a livable outdoor ecosystem. Al Mishraq will be a human-centric, linear open space that caters to the needs of all.

 

An iconic element of Al Mishraq will be the Central Spine, a unique shaded pedestrian zone that integrates the latest environmentally conscious shading and cooling technologies, including a series of active cooling wind towers, to enhance thermal comfort for pedestrians, all year round. The architecture of the Central Spine has been inspired by both Saudi Arabia’s rich heritage and its bright future, representing the Kingdom’s rapid transition to the future while honoring its past.

 

The rich and diverse environment of Al Mishraq will foster global partnerships and cross-collaboration of services and products, enabling the development of human capital, a vibrant knowledge economy, and the empowerment and engagement of young Saudi talent. Al Mishraq will incubate, showcase, and bring new ideas to market by encouraging people to meet, communicate, think, and innovate.

 

The creative arts scene will be nurtured at Al Mishraq, with the development of creative institutes and the display of artwork in public spaces. Artists will be encouraged to exhibit their work, providing unique experiences in art, design, and visual innovations for the enjoyment of visitors and residents of the City.

 

The central zone will be home to a wide range of curated retail, food and beverage, and leisure offerings. Retail outlets will provide visitors a platform to experiment with new products and technologies, interactive retail environments, and immersive retail experiences. A diverse food scene will offer a plethora of dining options, from unique cafes to world-class fine dining restaurants with stunning views of Wadi Hanifa. Al Mishraq’s entertainment and leisure facilities will enhance the lives of the young population, with a variety of health and wellness offerings as well as other activities to enable people to enjoy their valuable leisure time.

 

The first phase of Al Mishraq will develop 105,000 square meters of retail, residential, incubator, and office space along with an 8-screen, 900-seat cinema and 1,500 underground smart parking spaces which will be integrated with the City’s mobile app allowing drivers to search for the closest available parking space.

 

The recently announced new headquarters of Manga Productions, a subsidiary of Mohammed bin Salman Foundation “Misk” which produces animations, video games and comics, will be located in Al Mishraq.

 

Prince Mohammed Bin Salman Nonprofit City will be the first of its kind in the world and is located in Irqah neighborhood, adjacent to Wadi Hanifa, on an area spreading over ​​3.4 square kilometers.

 

ENDS