The year 2020 had been a challenging year, forcing many countries and people to adapt to new realities. With the outbreak of COVID-19, the Kingdom of Saudi Arabia proved to be exemplary in addressing this pandemic efficiently and effectively. It took immediate measures and urged people and organizations alike to adhere to preventive measures in public areas and public and private organizations.

In a proactive step, the Prince Mohammed bin Salman ‘Misk’ Foundation studied the implications of the pandemic and, hence, recreated its plans and programs to fit the challenge. To achieve that, Misk Foundation followed two courses of action. The first one was to update business plans and programs, study future possibilities, develop expected scenarios in light of the pandemic, and update budget plans and performance indicators accordingly. The second one was to activate a quick response policy by forming a special team led by the CEO and focused on beneficiaries, program preparation and implementation, and external communication.

Additionally, another team was set up for internal communications and employees’ safety and awareness. In addition to the previous steps, precautionary measures were adopted in the workplace, including physical distancing and providing hand sterilizers and face masks.