The Misk Media Forum offers a vivid glimpse of the power of creativity to chart a new course for growth. Our unique program features thought leaders, visionary content creators, experts and investors to inspiring homegrown success stories.
Main Plenary Speakers
His Royal Highness Prince Turki Al Faisal bin Abdul Aziz Al Saud
His Royal Highness Prince Turki Al Faisal bin Abdul Aziz Al Saud
His Royal Highness Prince Turki Al Faisal bin Abdul Aziz Al Saud was born on February 15, 1945, in Makkah, Saudi Arabia. HRH began his schooling at the Model School in Taif and went on to gain his high school diploma at the Lawrenceville School in New Jersey. HRH then completed his studies at Georgetown University.
His Royal Highness was appointed as an Advisor at the Royal Court in 1973. In 1977 HRH was appointed Director General (with a rank of Minister) of the General Intelligence Directorate (GID), Saudi Arabia's main foreign intelligence service and served as the head of the GID until August 2001.
In October 2002 His Royal Highness was appointed as the Saudi Arabian Ambassador to the United Kingdom and the Republic of Ireland. HRH served in that position until July 2005, when he was appointed as Ambassador to the United States. He retired in February 2007.
A Founder and Trustee of the King Faisal Foundation, His Royal Highness is also the Chairman of the King Faisal Center for Research and Islamic Studies.
Additionally, His Royal Highness is a Trustee of the Oxford Islamic Center at Oxford University and the Center for Contemporary Arab Studies (CCAS) at Georgetown University. HRH received an honorary PhD in Law in 2010 from the University of Ulster in Ireland, an honorary PhD in International Politics in 2011 from the University of Hankuk in Korea and an honorary PhD in 2015 from the University of Shanghai. HRH is a visiting Distinguished Professor at Georgetown University.
His Royal Highness is an active participant in the World Economic Forum’s Annual Meeting, the Global Economic Symposium, and the Clinton Global Initiative’s Annual Meeting. HRH is also a member of the Board of Trustees of the Library of Alexandria, a member of the Board of the Beirut Institute, member of the Board of Trustees of the Council for Arab & International Relations, member of the Board of Directors of Al-Quds Fund & Endowment and a member of the Advisory Council of the Munich Security Conference. In September 2015, the University of Rome ‘Tor Vergata’ appointed HRH as an honorary professor and the Fondazione Mediterraneo in Naples, Italy granted Mediterranean Award for Diplomacy 2015 to HRH.
His Excellency Ali bin Mohammed Al Rumaihi
His Excellency Ali bin Mohammed Al RumaihiMinister of Information Affairs and Chairman of the Board of Trustees of Bahrain Institute for Political Development, Kingdom of Bahrain
His Excellency Ali Al Rumaihi holds a Master's Degree in Business Administration Philosophy from the University of Nottingham and a master's degree in Administration and Information Technology from the University of Lester in the United Kingdom.
Al Rumaihi was previously the Planning and Follow-Up Director at the Ministry of Youth and Sports and then Advisor at the Ministry of Information, where he oversaw the development of Bahrain News Agency. After that, he became Director General of Radio and Television, then President of the Information Affairs Authority, and represented Bahrain in many Arab and international events and forums. He is also interested in scientific research.
Emad El Din Adeeb
Emad El Din AdeebJournalist, Founder and Chairman, Good News Media Group, Egypt
Good News Group (www.gn4me.com) is a group of holding companies specialized in media publishing, content and entertainment industry. Launched in December 2000, Good News Group employs over 500 people in several offices spread in the Arab region.
Previously, Adeeb was Editor-in-Chief of 11 publications, including: London Magazine, Sayidaty Magazine in London, Al Alam Al Youm Newspaper, and Kol El Nas Magazine. He is also the host of Ala El Hawa, one of the most popular talk shows in the Arab World
Adeeb is the author of a daily column in Al Watan newspaper, and was previously a writer for the London-based newspaper, Asharq Al-Awsat. He is the founder the first live show talk show on the Orbit channel, while also previously serving as host of Bihodou’, a television programme aired on Egypt’s CBC, and being featured in several Arab and international channels and seminars. He is also a film producer and the founder of several radio channels.
Masters degrees in Political Science from Georgetown University, MBA, from LSE, UK, and diploma from the International Press Institute (Berlin).
Jameel Obaid Al Theyabi
Jameel Obaid Al TheyabiEditor in Chief, Okaz Newspaper, Saudi Arabia
Al Theyabi is a seasoned Saudi journalist, writer and political analyst. Along with his position as Advisor to the Saudi Human Rights Commission, he is a member of the Board of Directors and the Executive Board of Okaz Organisation for Press and Publication, in addition to being the Director of the LBC TV office in Saudi Arabia.
Al Theyabi previously worked at Al Riyadh newspaper and held the position of Managing Editor of Al Hayat Newspaper in KSA and the Gulf, where has was later promoted to Editor in Chief. In addition, he has authored several publications and books.
International Relations at the University of Reading in Britain. Master’s Degree in Diplomacy and Media from the University of Westminster, Britain.
Saud Al Rayes
Saud Al RayesEditor-in-Chief, Al-Hayat Newspaper in Saudi Arabia and the GCC, KSA
Al Rayes has been the Editor-in-Chief of Al-Hayat newspaper in Saudi Arabia and the GCC region since 2016.
Al-Rayes began his journalism career in 1982 as a co-editor in Al-Yawm newspaper and then at Al-Jazeera Publishing until 1985. He was also the Head of the Economics Department at Dar Al Yaum for Press Printing & Publishing until 1998.
He is a co-founder of Al Watan newspaper, and served as Assistant of the Deputy Editor-in-Chief and Director of the Eastern Province Office until 2001.
In 2002, he became Editor-in-Chief of Al-Wasat magazine in Saudi Arabia. After cofounding the Saudi Publications Project of Al-Hayat newspaper, he went on to work as Editor-in-Chief and representative of the regional director of Al-Hayat newspaper, Eastern Province, (2002-2014). Soon after, he was appointed as Assistant Editor-in-Chief of Al-Hayat newspaper in Saudi Arabia and the GCC region.
Certified member of the International Arbitration Organization. Higher Diploma in International Relations, Conflicts and Diplomacy.
Shiv Vikram Khemka
Shiv Vikram KhemkaVice-Chairman of SUN Group
SUN Group is a diversified global group, with both operating and investment companies active in many areas.
Khemka has served on the Board of Overseers of The Wharton School for over a decade, and is currently on the board of the Lauder Institute at the University of Pennsylvania. He serves on Yale University’s President’s Council on International Activities; the Asia Society Policy Institute’s Global Council and is on the advisory board of Stanford University’s Philanthropy and Civil Society Centre as well as the Centre for Advanced Study of India at the University of Pennsylvania.
He was elected a “Global Leader for Tomorrow” (GLT) at the World Economic Forum in Davos in 1997. He was awarded the “Wharton India Alumni Award”, the “Dr. Jean Mayer Global Citizenship Award” by Tufts University, and the “Outstanding Contribution to Education Prize” by Wharton.
BA in Economics from Brown. MBA/MA with distinction from the Wharton School of Business and the Lauder Institute at the University of Pennsylvania.
Zach KingInternet Personality, USA
Zach is an online Internet personality with a combined following of over 40 million across all online platforms. Zach started out making short special-effects videos on Vine and quickly expanded his following to YouTube, Instagram, and Facebook.
He competed on Season 28 of The Amazing Race and recently launched a groundbreaking series of Augmented Reality children’s books. Zach continues to expand his influence to other platforms, collaborating with top companies such as Hasbro, Disney Animation, and Universal Studios.
Anders Sörman-NilssonGlobal Futurist, Innovation Strategist, Author and Commentator, Australia
Anders Sörman-Nilsson is a global futurist and innovation strategist who helps leaders decode trends, decipher what’s next and turn provocative questions into proactive strategies. His view is that the future and the now are converging, giving the curious, the creative and the courageous a competitive and sustainable edge.
Sörman-Nilsson is an active member of TEDGlobal, has keynoted at TEDx in the United States and Australia, was nominated for the World Economic Forum's Young Global Leader in 2015 and was the keynote speaker at the G20’s Y20 Summit in Australia.
His thought leadership has been featured in international media like Monocle, Business Insider, Sky News Business, Financial Review, CIO Magazine and Boss. He is the author of the books Digilogue: how to win the digital minds and analogue hearts of tomorrow’s customers, Thinque Funky: Upgrade Your Thinking, and Seamless: the futurephile’s guide to leading digital adaptation and human transformation.
Amy LandinoOnline Creator and Author, USA
After following the typical millennial safe path and securing a dream position in the corporate world, Amy discovered her passion for digital marketing. A YouTube channel, facilitating communities, and social media communications quickly came into focus and took over as her passion.
Now after leaving Plan A to build a life and career on her own terms, Amy Landino hosts AmyTV, a YouTube series dedicated to helping you go after the life you want! This motivational lifestyle channel has amassed a community from over 200 countries contributing to more than 13 million views. Since its inception in March 2011, the award-winning content has caught the eye of prestigious publications such as Inc, Business Insider, Columbus CEO, Mashable, Techcrunch and many more.
Known for her edutainment style in everything she teaches, Amy is also a professional keynote speaker traveling the world to share her insights with businesses on how they can get the attention they deserve online.
After years of demand from her audience to take her storytelling skills to analog, Amy became a best-selling author in 2017 when she published her first book Vlog Like a Boss: How to Kill It Online with Video Blogging.
At Aftermarq—the innovation studio Amy co-founded with her partner Vincenzo Landino—she and her associates provide content strategy for brands who want to grab the attention of those who matter to their mission, helping them grow to their maximum potential.
Chatri SityodtongFounder, Chairman and CEO of ONE Championship (ONE), Singapore
Sityodtong is a self-made entrepreneur and lifelong martial artist from Thailand. His rags-to-riches life story has inspired millions around the world on BBC, CNN, Bloomberg, CNBC, and other major media. Forbes recently selected Sityodtong as one of Asia’s next generation tycoons. He was also named “Asia’s King of Martial Arts” by the Financial Times, and the “3rd Most Powerful Person in Sports in Asia” by FOX Sports.
ONE is Asia’s largest global sports media property with a broadcast to 1.7 billion potential viewers across 138 countries around the world. ONE is a celebration of Asia's greatest cultural treasure, martial arts. Through the magic of storytelling, ONE is on a mission to unleash real-life superheroes, celebrate values, ignite dreams, inspire nations, and change the world.
He holds an MBA from Harvard Business School and a BA from Tufts University.
Mohammed KhatimTV Presenter
Khatim serves as the Director of Communication and official spokesperson of the Iskan Program, an initiative of Saudi Vision 2030. He is also a TV presenter and Chief Editor of a number of TV programs.
Khatim previously worked as a journalist at several media outlets. He holds a Master’s degree in electronic media and a BA in Radio and Television Studies.
Abdalla AlBandarPresenter, Sky news Arabia and Social Media Content Creator
AlBandar is one of the most influential content creators on social media in Saudi Arabia and the Gulf states.
His career developed in the audiovisual industry, leading to his appointment at Sky News Arabia channel in 2018.
He was nominated as one of the leading content creators in Saudi Arabia by the Ministry of Media in 2017.
Eng. Mishal Alqasim
Eng. Mishal AlqasimCEO, Saudi Projects Co.
Mishal Alqasim currently serves as CEO of Saudi Projects Company and Head of Products at the Ministry of Finance's Technology and Development Department. He is also the Director of the Etimad Program at Thiqa.
As an industrial engineer with a passion for knowledge, technology and innovation, Alqasim participated in several initiatives and forums and provided a range of consultancy services to a number of government and private entities. In addition, he works as a speaker and moderator on development, technology and media issues.
Khalid AboshaibahHead of Digital Media, King Salman Humanitarian Aid and Relief Centre
Head of Digital Media at KSrelief Centre since 2016, with responsibilities ranging between managing digital media content, and running media and marketing campaigns through social media networks.
Working in the field of Media and Communications since 2005, with hands-on experience in the areas of Journalism, TV, and Digital Media.
Past experience includes hosting TV programs, managing newspapers, magazines, and websites. He participated in establishing projects and media campaigns both in the governmental and private sectors.
Member of several media organizations and associations inside and outside the Kingdom of Saudi Arabia.
HithamSaudi Social Media Content Creator
Haitham is a Saudi content creator and presenter of multiple shows such as ‘Hitham Experiments’ on YouTube and ‘Hitham Reports’ on Twitter. He believes in the value of responsible content and community serving.
He joined the YouTube community in August 2016 in order to provide career counseling to young Saudis. His main aim is to help Saudi nationals solve their problems with work life through his YouTube show ‘Hitham Experiments’ in which he highlights potential fields and jobs.
He also uses Twitter to keep youth in touch with new government initiatives and creates one- minute videos.
Remie AbdoHead of Strategy, TBWA\RAAD, UAE
Abdo crafted her first marketing strategies in Paris for Orange Telecom, BNP Paribas, and French Football Federation. After her Parisian adventure, she moved to Dubai and entered the agency world where she created brands, differentiated them, located them in culture, and drove their business.
A firm believer that advertising is about creating a better future, and an advocate of Disruption®, her work always helps clients progress, and the agency gain new business.
Her ethos “If I am leaving my kid behind to work extra hours, I’d rather make it worthwhile” continues to bear fruit in the shape of Cannes Lions, WARC, Effies, Dubai Lynx, Loeries, London International Awards, as well as judging global awards shows.
Mazen AlDarrabFounder and CMO, Zid, KSA
AlDarrab says that he speaks four languages: Arabic, English, Business and Technology.
He specializes in advising companies in e-commerce and e-marketing to enable faster growth and to maximize the power of technology and e-business in their strategies and across teams. From 2009 to 2012, AlDarrab founded and managed E-Commerce SEA, an e-commerce company specializing in retail in the Arab region. He is also on the board of several startups and is an angel investor in several startups in Saudi and in the Valley.
Masters Degree in E-commerce from the University of Western Australian and Bachelors in computer science from King Saud University in Riyadh.
David TomchakDigital Editor in Chief, Evening Standard, UK
Tomchak is oversees digital editorial content across platforms for London’s leading daily newspaper. He also leads on digital growth and innovation.
He joined the Evening Standard in May 2017 with a clear mandate to accelerate the growing digital audience and commercial offering. The Evening Standard has witnessed a 30% rise in unique visitors in the UK and 70% globally during his tenure. Over the past 12 months the Evening Standard has diversified across everything from Voice AI to luxury affiliate sales. In January the digital version of the Evening Standard crossed the 100 million page-view threshold.
Tomchak was previously Head of Digital at Number 10 Downing Street and the Cabinet Office and Deputy Director to the Government Communications Service. He has also worked at various broadcasters and publishers and started his career in product development in the financial sector.
Adhwan AlahmariEditor in Chief, Independent Arabia
Adhwan has 17 years of experience in journalism, starting with the readers page in the Saudi-based Al Watan Newspaper, then as a collaborating correspondent, to later become a full-time journalist and essayist at the same newspaper. In 2012, Alahmari moved to work for Al Hayat Newspaper in Saudi Arabia for a year before settling at London-based Asharq Al Awsat Newspaper, where he established the newspaper’s digital media section and developed its online and multimedia platforms.
Alahmari has worked as a television journalist and programmer for Orbit Satellite TV since 2005. In 2012, he served as Chief Editor of ‘Al Osbou Fi Saa’
MA in digital media from New York University and a BA in Business Administration from King Saud University.
Recipient of Kuwait’s Youth Journalism Award in 2013.
Mina Al-OraibiEditor in Chief, The National, UAE
Al-Oraibi is an Iraqi-British journalist with over 15 years of experience covering Middle Eastern, European and American affairs.
Prior to assuming her role at The National, she was a Senior Fellow at the Institute for State Effectiveness (ISE) and a Yale World Fellow. Before starting her fellowship at Yale, Al-Oraini was the Assistant Editor-in-Chief of Asharq Alawsat from 2011 to 2015.
She has written extensively on US and European policies in the Middle East, in addition to conducting several high profile interviews including with US Secretary of State Mike Pompeo, Iraqi President Barham Salih, and UNHCR High Commissioner Filippo Grandi.
She is an Advisor to the Global Dignity Day Movement and a trustee of the American University in Iraq - Sulaimani. Al-Oraibi was named as a Young Global Leader by the World Economic Forum.
Mohammed Rashid Abaalkheil
Mohammed Rashid AbaalkheilGeneral Manager of Corporate Communications, STC group
In 2005 Mohammed lead a full fledge rebranding exercise of one of Saudi largest banks and assured in developing a new customer journey experience. Early 2011, he participated in building one of the most advanced and user friendly Omni channels for a local Saudi Bank with real time social media assistance and care. Mohammed makes his mark when serving others.
He applies his perspectives quickly to build his team his role and his organization. In the process, he strengthen his contributions to others.
Mohammed supports challenge, that stimulate and help all to grow. Mohammed is an advocate of clear leader and mentor ship.
Abdullah Al Khurayef
Abdullah Al KhurayefSocial Media Content Creator
Abdullah Al Khurayef is a social media Content Creator with over 3 million followers across Twitter and Snapchat.
He is among the first accounts to highlight the importance of translation of media content. He has translated over 1,000 awareness and meaningful clips, as well as covered the activities of many relief societies and organisations, recording a total of over 10 million views.
Dr. Hani Al Badri
Dr. Hani Al BadriProfessor, Media Consultant and Presenter, Jordan
Al Badri is a TV presenter of Kharej Manteqat Al Taqtiyah on Amman TV and the host and Editor-in-Chief of Wasat Al Balad talk show on Radio Fann FM.
He is an award-winning journalist, media expert, and influential commentator. He is also the Advisor to the Ministry of Information of Kuwait, and the Executive Producer and Regional Chief of KTV’s Amman Bureau. Al Badri also serves as Editor and weekly columnist of Alghad newspaper in Jordan.
Previously served as Director of News Department and Channel 1 at Jordan TV; Director of International Media Services; Regional Producer and Liaison Officer for CNN in Jordan; and Correspondent for Foreign Affairs, Political and International News at Jordan TV.
He has served as Press Attache to the Jordanian Embassy in Washington DC, and as Media Attache, Consultant to Hashemite Royal Court serving as correspondent to the Crown Prince of Jordan.
PhD in Media Mass Communications, Arab Institute for Research and Studies, Cairo. BA in Journalism and Mass Communication, University of Yarmouk. Masters in Media and Communication from MEU, Amman. Diploma in ‘Media in Diplomacy’ from the George Washington University, Washington DC.
He has won the Gold award for the Best Documentary at the Tunis Arab Film Festival, and the Creativity Award at the Arab Media Forum in Kuwait.
Omar AljeraisyGeneral Manager, Rehab Najd -Real Estate Development
Aljeraisy is passionate about leadership and impact investment.
He has invested in startups since 2012 and exited several of them. He is now establishing a new VC “Ain” targeting investing in tech, F&B, and real estate sectors.
He is an active content creator on social media, mainly focusing on topics related to Saudi Vision 2030, in addition to participating in several working groups and committees with the Riyadh Chamber of Commerce and Misk Foundation.
Rima MaktabiBureau Chief, London, Al Arabiya News Channel, UK
Maktabi is a communication professional with over 20 years' experience in television. She rejoined Al Arabiya News Channel in October 2012 as a senior anchor and senior roving reporter.
She has interviewed top leaders and decision makers in the Arab world throughout her career in journalism and was nominated by the World Economic Forum as a Young Global Leader in 2010 and has some awards for her work in journalism.
Formerly, Maktabi worked with CNN as anchor/reporter covering major news stories across the Middle East. She was also the host of CNN's renowned show Inside the Middle East. Between 2005 and 2010, Maktabi hosted a daily prime time news show at Al Arabiya news channel.
MA Graduate in International Affairs and BA in Communication Arts, Lebanese American University in Beirut (LAU)
Mohamed Al Hammadi
Mohamed Al HammadiEditor in Chief, Roeya Newspaper
Practiced journalist, writer, public speaker, renowned media expert and political advisor. He began his career as a journalist in 1994 working for Al Ittihad to later become its Editor in Chief. He is also the Executive Director of Editing and Publishing at Abu Dhabi Media Company.
He is an active influencer on social media and known for his interest in new media. He is a member of the advisory board at Sky News Arabia (Abu Dhabi), a board member of the Gulf Press Union (Manama) as well as the Arab Press Award. A founding member of Young Arab Leaders, Mohamed also holds memberships in the International Federation of Journalists (Brussels) and the Federation of Arab Journalists (Cairo).
Al Hammadi has claimed several prestigious awards. Published four books; Times of Ordeal (2008), The UAE Democracy (2009), The Fall of the Muslim Brotherhood (2016) and The Boycott (2018).
Lubna AlKhamisPodcaster and Storyteller
Lubna AlKhamis is a Saudi storyteller and a weekly columnist for the Saudi-based Al-Jazirah Newspaper.
She is the founder and presenter of the Abajora podcast, the first-ever Arabic podcast to be featured on Emirates flights, which won her the title of the most influential content developer of the first edition of the New Media Award (2017).
AlKhamis was the first Saudi woman to join the team of H.H. Sheikh Mohammed bin Rashid Al Maktoum. She served as a media specialist at the Office of the Minister of State for Happiness and a member of the Outreach and Strategic Communications team at the Executive Office of H.H. Sheikh Mohammed bin Rashid Al Maktoum (Mohammed bin Rashid Innovation Fund in Dubai).
She has presented several lectures and workshops on creative storytelling in different universities and institutions. Serving as an empowerment role model, she uses her social media accounts to provide insights on cultural and social topics.
She holds bachelor’s degree in journalism and a certificate in Middle Eastern Studies from the American University in Dubai (AUD).
Fatema Abdulaziz Mohamed Ali Zaman
Fatema Abdulaziz Mohamed Ali ZamanTV and Radio Presenter, Ministry of
Information Affairs, Kingdom of Bahrain
For the past eight years, Zaman has been serving as the presenter of many flagship programs featured on Bahrain Radio and Television.
She is among the most prominent influencers on social media platforms in Bahrain and serves as Youth Ambassador for Peace, Justice and Strong Institutions (Goal 16 of the UN’s Sustainable Development Goals).
Founding member of the Ta2 Al Shabab Festival – the largest cultural festival for youth in Bahrain since 2009 - and Fashion Arabia’s 2014 Arab Fashion Ambassador.
Bachelor's degree in law. Currently studying to obtain a Master’s degree in media at the University of Bahrain.
Areej Al-WabilPrincipal Investigator at the Center for Complex Engineering Systems at KACST and MIT
Dr. Al-Wabil is an interaction designer with a passion for bringing research to life through visual communication. She has worked in several research institutions and has built award-winning projects in a number of Human-Computer Interaction (HCI) Design domains, including brain-computer interaction, gaze interaction, social computing and data visualization.
In her role as a Principal Investigator at the Center for Complex Engineering Systems (CCES) at KACST and MIT, she has led teams working on large-scale data analytics and visualization of digital footprints in social media from diverse domains such as urban analytics (urban tribes, social sub-cultures, gendered spaces), transportation, and most recently in health and education. Her research intersects software engineering and user experience design (UX) and draws from social computing, HCI and application-driven approaches to ubiquitous computing.
Abdullah Bin Abdulaziz AlKassem
Abdullah Bin Abdulaziz AlKassemFounder and CEO, Ways Marketing Solutions, KSA
AlKassem specialized in Marketing and Porject Management before founding Ways Marketing Solutions, a leading provider of top-tier marketing and e-marketing solutions with elements from the authentic Saudi culture.
In its first year of operations, AlKassem and his team demonstrated their creativity in marketing through projects for major Saudi government companies.
AlKassem believes that the success of Ways Marketing Solutions was realised through the ambitions and tireless efforts of its staff.
Hamad Al Mahmoud
Hamad Al MahmoudDirector, Sky News Arabia
Al Mahmoud is a Saudi media personality who began his journalism career in the year 2000.
He has been presenting political programs for Sky News Arabia for over 6 years. Previously, he was a news anchor and a presenter across a number of programs at the Saudi Broadcasting Authority.
Boasting an active career, he has covered dozens of local, Arab and international events and occasions. He is also a media adviser to a number of government and private sectors.
Khaled TashDeputy Governor of Marketing and Communication, Saudi Arabian General Investment Authority (SAGIA)
Tash is a Saudi marketing and communications professional, with twenty years of experience in leading brand development, management and organizational transformations across different sectors, primarily in real-estate, consumer goods and the public sector.
He currently leads marketing and communications for the national investment promotion brand “INVEST SAUDI, which aims to contribute to the Kingdom’s economic diversification by attracting local and foreign investments across all sectors.
Jessy El Murr
Jessy El MurrDigital Media Adviser
El Murr is a Lebanese American multimedia journalist, speaker and media adviser based in Riyadh with a special interest in digital media and Arab youth.
With over 15 years of media experience, El Murr has reported for several international TV networks including SKY News Arabia and BBC News. Up until Nov 2018, El Murr produced and presented Sky News Arabia’s Taghreedat Al Sabah (Morning tweet) for 4 years, where she highlighted the success stories of Arab youth using social media for social good. Her work on the series helped the channel win the Dubai Government Social Media Award for 2016.
She holds a Master Degree in Integrated Journalism from Emerson College in Boston, USA
Social Arena Speakers
Steve BrazellFounder, Hitman Inc | Agent of Clarity, USA
Brazell is an Agent of Clarity, and one of America’s most sought-after Brand Strategists and Reputation Crisis Mangers. He founded the brand strategy firm Hitman Inc, Competition Removal, 25 years ago, and is headquartered in New York City.
He is also the founder of Limelight, the world’s first patent pending on-line brand builder, and Whetstone — the first on-line re-branding tool for the Department of Defense. Brazell is the author of “Clear! The simple guide to keeping your business alive and kicking,” and “Break Through the Cash Ceiling” in Men’s Health magazine.
He was named one of Esquire’s 45 Under 45 Professional Men, is fluent in Japanese, and an avid student of body language, human behavior, and the martial arts.
He has been rated in the top 1% of speakers and listed as “most thought-provoking” and “most life-changing.”
Abdulrahman Bin Mohammed Alhusain
Abdulrahman Bin Mohammed AlhusainGeneral Supervisor of Marketing and Communication
Ministry Commerce and Investment
Alhusain is the General Supervisor of Marketing and Communication in the Ministry of Commerce and Investment and the official spokesman for the ministry. Before joining Ministry of Commerce and Investment, Al Husain was a spokesman and General supervisor of Media and Public Relations at the Ministry of Social Affairs. He works as a Certified Broadcaster for official live events and broadcasted news on Saudi TV channels.
Alhusain has 18 years of experience in the fields of media and communication. He is also an expert on drafting strategic communication strategies for government and local entities.
He holds Bachelor’s Degree from Al-Imam Muhammad Ibn Saud Islamic University, and a Diploma in Media from King Saud University.
Mohammed Ibrahim Kabbani
Mohammed Ibrahim KabbaniCEO, Business Center, Institute of Public Administration
A digital marketing enthusiast and value-centered strategist, Kabbani currently leads a very dynamic organization in a period of transformation. Actively contributing to the overall strategy and vision, and to creating and maintaining a transparent and empowering value-centric organization culture.
Kabbani also manages the overall health of the customer relationship through a variety of means including social media channels.
Richard FitzgeraldManaging Director and Founder, Augustus DMCC, UAE
Richard is Managing Director and Founder of Augustus, a ‘new media’ company, publishers of Lovin Dubai and Lovin Saudi.
He has worked in the media advertising space for the past 12 years at agencies in Ireland, England and the UAE on clients such as The Coca-Cola Company, HSBC, Nissan, and Nike.
Fascinated about changing media consumption habits, and passionate about creating effective brand communications through native adverting, Fitzgerlad aspires to making Augustus the ‘new media’ company of choice in the Middle East.
Basma Mohamed Elkhereiji
Basma Mohamed ElkhereijiFounder and COO, The Social Kitchen
Elkhereiji is an entrepreneur, restaurateur, Chef and social media content creator.
A mom first and foremost, business owner second, it is that priority that drives how she conducts her personal and professional life. With her unique and accessible approach to food and lifestyle, she contributed to evolving culinary movement in Saudi Arabia, while bringing food and family together in a simple and relatable way.
She has been sharing the real side of being an entrepreneur and a mom, and how much work goes into owning your own business and running a household.
Samer ShoueiryChief Digital Officer
Publicis Communication MEA
As Publicis Communication MEA’s Chief Digital Officer, Samer is responsible for evolving the new capabilities required to succeed in the Connected Age.
When he joined Leo Burnett MENA in 2011, Samer established the LB MENA network Social and Digital design practice, founded and championed the Social Content Lab, Analytics hub, e-Commerce, Experience Design and Experience Strategy disciplines, expanded the regional and global client portfolio as Regional Digital Director, and cultivated native digital design thinking to generate groundbreaking brand experiences as the first Digital Director for Innovation and Strategy.
Today, he is responsible for driving the development and integration of offices and capabilities all-through MENA, especially at the intersection of Business Transformation and Innovation. In addition to working with some of the world’s largest and most innovative companies, he also mentors agile IoT start-ups from Beirut to Dubai and the region.
Tracey HamiltonChief Transformation Officer, Moveo Global
Hamilton delivers business growth acceleration in the form of Board, Advisory and Executive In Residence support together with capabilities development for the world’s fastest growing firms.
Prior to launching Moveo Global, she spent the past 18+ years in Global and Regional Strategy roles, working in networked creative and media agencies like Omnicom, Publicis Groupe, Dentsu Aegis.
Tracey has a strong interest in the design, teaching and practical application of systems and methods of collaboration, creativity, critical thinking fit for 21st century problem solving. She is a trained Lego Serious Play facilitator and an advocate of constructionism – learning through experiential making.
Masters in International Business and Marketing from Monash University, Melbourne. She was recently Marketing Mentor, National University of Singapore, Faculty for Communications and New Media studies.
Ahmed AlenaziVP of Business – STC Pay
Ahmed manages product development and strategic alliances at STC Pay with various banks and companies locally and globally.
With over 9 years of experience in the banking industry, he has gained valuable expertise in prevailing banking laws and regulations, quality and development of business and products, and developing growth opportunities for remittance consumers.
Ahmed has an MBA in Finance from the University of Delaware and a Bachelor’s of Administrative Science, Economics from King Saud University.
Khaldoun ZaghirRegional Head of Social and Content, Universal McCann, UAE
Over the last 13 years Zaghir had the privilege of leading and winning over 50 business accounts. The big chunk of which were won during the last 6 years at UM Dubai. His role as Head of Social at UM is dynamic, involving multiple levels of interactions with business partners, creatives and clients.
At UM he has successfully launched several units including UM Society, the largest integrated product offered, which includes paid media creative, art, copy, social listening, community management and analytics.
Awards include Lynx Grand prix in 2017, FOM MENA 2016, Lynx Silver 2015 and Cannes Lions Bronze 2014
Faisal AlsaadTraditional Media Director, STC
Faisal Alsaad is a marketing practitioner with 12 years of experience. His career has focused on communication, advertising, strategy, production, copywriting and content creation.
He graduated from Saint Mary’s University in Canada and had the privilege to gain expertise in Marketing in different industries, including Banking, Investment, Entertainment, and Telecom.
Faisal has been consulting with marketing departments in governmental entities and non-profit organizations for most of his career.
Eng. Tariq Mukhtar
Eng. Tariq MukhtarHead of Game Development Department, Manga Productions, KSA
Eng. Mukhtar oversees and manages game development projects, training programs, and international collaborations.
Mukhtar is the founder of the second largest gathering of game developers in the Middle East, and is regularly featured as a speaker and judge at many international events on game development and the developer community.
He has received numerous accolades, including, first place at The Big Indie Pitch; first place at the Square Enix contest, Best Game Story at Game Expo; and the Creative Award at the first GCC competition. He also claimed the Best Game, Best Technology and Best Innovation awards at the second GCC competition. One of his games was listed as one of the top independent games in GamesMaster magazine.
Alanoud A. AlShowaier
Alanoud A. AlShowaierAccounts Director
Hrakat Company for Communication and Engagement
Alanoud AlShowaier is a digital marketer and digital project director with a track record of leading and overseeing brands of all sectors from private to government and semi-government for more than five years. Alanoud also directed over twenty-five in several sectors.
Mohannad AlnabulsiCEO, Qotuf, KSA
Al Nabulsi co-launched Flat6Labs Jeddah, the first business accelerator in the Kingdom, specializing in graduating technology companies. Since its launch FlatsLabs Jeddah as graduated 40 Startups in 4 years.
Previously worked as a business developer in Advance Pioneer and Smart solutions in Jeddah. Founded Limitless Inventions (Startup, System for LB Ads, Accident Prevention), and worked as an Engineer in DRS Technologies for electronic ware-fare systems, New Hampshire – USA.
Master’s Degree in Computer and Communication from Northeastern University, Boston, MA.
Ahmed AljbreenCo-Founder and General Manager, Smaat Co.
Aljbreen is an entrepreneur and the Co-Founder of Smaat Co which specializes in Digital Media and Marketing. In addition, he founded several companies in the field of Information Technology.
He serves in different Executive and Consultancy Committees, and frequently engages in conferences related to Media and Technology across the Arab region.
Turki Bin Shdayed Al Shdayed
Turki Bin Shdayed Al ShdayedPresenter at KSA Sport
VIBE and Head of Dawri Plus Studio
Al Shdayed works at the Saudi Telecom Company, where he serves as a Head of Dawri Plus Studios. He previously worked as a presenter on several platforms and satellite TV channels (such as Rotana, MBC), as well as a presenter of numerous conferences and forums.
Al Shdayed is a member of the King Abdulaziz Center for National Dialogue and the Saudi Scientific Club. He holds a bachelor's degree in Computer Science from the University of Hail and a Theatre Director certificate from the Saudi Arabia Society for Culture and Art.
Taghrid AlhowishReporter and Presenter, MBC Group
Taghrid Alhowish is a Reporter and Presenter at MBC in Dubai. She is part of the ‘MBC in a Week’ show, presenting a segment that is dedicated to art and culture. Before working at MBC, she worked at Sky News Arabia channel in Abu Dhabi as a Presenter and Producer were she created and presented content for social media and TV.
She studied in Canada and attained her BA (Hons) Communication Studies from Laurentian University. During her studies, she worked as an Editor in Chief in Sofaraa Electronic Newspaper and later as a radio host at Canada's largest Arabic Radio station Radio Middle East.
After returning to the Middle East, she enrolled in numerous training programs at various media entities such as Al Arabiya and graduated from the Young Arab Media Leaders program organized by the UAE Ministry of Youth Affairs.